I focus on systems, vision, and craft to create
software that drives growth.
I focus on systems, vision, and craft to create software that drives growth.
Currently at Northstar Labs where I'm leading the creation of an AI-driven analytics platform and design system recognised with 7 industry awards. Previously led design at Wave, scaling from 5,000 to 40,000+ sales professionals at companies like Google, Uber, and Amazon.
Specialised in growth design, monetisation, and design systems across B2B SaaS platforms, analytics software, and browser extensions.
Over the years, I've specialised in growth design, monetisation, and design systems across B2B SaaS platforms, analytics software, and browser extensions. I help companies scale by balancing craft, clarity and business outcomes.
Earlier career included strategic design work with French startups, now raised $40M+ from top European investors, and creative leadership at BBDO for global brands.
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Industry Recognition
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